Privacy Policy

Nova Edge Trading LLC ("Nova Edge Trading," "we," "us," or "our") is a Dubai-based FMCG distribution company and the exclusive United Arab Emirates distributor of Giant Industrial Group (GiG). This Privacy Policy explains how we collect, use, disclose and protect information when you visit our website at novaedgetrading.com (the "Website") or otherwise interact with us.

Our Website is an informational, catalogue-style resource intended for business-to-business (B2B) audiences, including retailers, hypermarkets, wholesalers, hospitality operators, government entities and prospective distribution partners. We do not operate e-commerce functionality, and we do not process online payments, orders or checkout transactions through the Website. This Policy applies to all visitors and users of the Website.

We collect the following categories of information:

Information you provide to us. When you submit an enquiry through our contact form, request a quote, or otherwise contact us, we collect information such as your full name, company name, email address, phone number, enquiry type, and the content of your message.

Automatically collected information. Like most websites, we and our service providers may automatically collect certain technical information when you visit the Website, including your IP address, browser type and version, device type, operating system, referring and exit pages, pages viewed, and the date and time of your visit. This information is typically collected through cookies and similar analytics technologies, as described in Section 4 below.

We do not knowingly collect payment card details, national identification numbers, or other sensitive personal data through the Website, as no transactional or checkout functionality is offered.

We use the information we collect to:

Respond to enquiries submitted through our contact form, including quote requests, partnership and private label enquiries, and general questions; operate, maintain and improve the functionality, content and performance of the Website; understand how visitors use our Website through aggregated analytics, so that we can improve navigation and content; communicate with existing and prospective business partners regarding our products, services and distribution offering; and comply with applicable legal, regulatory and contractual obligations.

We do not sell personal information to third parties, and we do not use the information collected through the Website for automated decision-making that produces legal or similarly significant effects.

Our Website may use cookies and similar tracking technologies to operate correctly and to understand how visitors interact with our content. Cookies are small text files stored on your device. We may use essential cookies required for the Website to function, as well as analytics cookies that help us understand aggregate visitor behaviour.

Most browsers allow you to control cookies through their settings, including blocking or deleting cookies. Please note that disabling certain cookies may affect the functionality of the Website.

We do not sell or rent personal information. We may share information with:

Service providers who support our operations, such as website hosting, analytics, and email delivery providers, who process information solely on our behalf and under appropriate confidentiality obligations; our manufacturing partner, Giant Industrial Group (GiG), where necessary to fulfil quote requests, private label enquiries, or product-related correspondence; and regulatory authorities, law enforcement, or other third parties where disclosure is required by law, regulation, or legal process, or to protect the rights, property or safety of Nova Edge Trading, our partners, or the public.

We retain personal information collected through the Website for as long as necessary to respond to your enquiry, maintain our business relationship with you, and fulfil the purposes described in this Policy, unless a longer retention period is required or permitted by law. When information is no longer required, we take reasonable steps to securely delete or anonymize it.

Depending on applicable law, you may have the right to request access to the personal information we hold about you, request correction of inaccurate or incomplete information, request deletion of your personal information, object to or restrict certain processing of your information, and withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details in Section 9 below. We will respond to legitimate requests within a reasonable timeframe and in accordance with applicable law.

Nova Edge Trading LLC is committed to handling personal information in a manner consistent with the United Arab Emirates' Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (the "PDPL"), and any implementing regulations issued thereunder. We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration and destruction, consistent with the principles of lawfulness, fairness, transparency, purpose limitation, data minimization and accountability reflected in the PDPL.

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us at info@novaedgetrading.com or write to us at Dubai, United Arab Emirates.

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other operational reasons. Any changes will be posted on this page with a revised Effective Date. We encourage you to review this Policy periodically to stay informed about how we protect your information.